// SCENARIO.01
E-commerce DTC with 200+ ad groups
Agent reviews 50K search terms/week, surfaces ~80 negatives, promotes ~12 exact matches, and recommends a budget reshuffle every Monday morning before the team standup.
// AGT.GADS
AI agent for Google Ads — keep ROAS green, autonomously.
A production AI agent embedded in your Google Ads account. It reads your search-term reports daily, identifies wasted spend, promotes high-intent queries to exact match, adds negatives at campaign and ad-group level, and reallocates budget toward the converters — with a full audit trail you can review in Slack or our UI.
We've shipped agents that improved ROAS by 20–35% within 6 weeks. Your account, your data, your bid caps — we just hand you a co-pilot that never sleeps.
CAPABILITIES
What the agent does autonomously
01
Daily search-term harvesting — exact-match promotion + negative-keyword pruning
02
Bid-strategy tuning based on first-party conversion data, not Google's black box
03
Anomaly alerts (sudden CPC spikes, conversion drops) pushed to your Slack
04
Keyword discovery from competitor SERPs and your own GA4 funnel
05
Budget rebalance: pull from underperforming ad groups, push to high-intent ones
06
Weekly executive summary you can forward to a board
USE_CASES
Three scenarios we've shipped
// SCENARIO.02
B2B SaaS where one bad lead costs the team a day
Agent scores incoming leads against your historical CRM data and pauses ad groups that drive low-fit leads, even if their CTR looks fine.
// SCENARIO.03
Local services with seasonal swings
Agent learns your seasonal demand curve and pre-allocates budget toward peak weeks, with rollback if conversion-per-spend drops outside your tolerance band.
STACK
The tech we use
- 01 Anthropic Claude Opus 4.7 (reasoning + planning)
- 02 Google Ads API (read + write, scoped tokens)
- 03 GA4 + GSC integration (first-party conversion data)
- 04 Slack / your chat / our UI (control surface — pick one or all)
↳ We pick the stack that fits the problem, not the other way around. If you already have tooling we should integrate with, we slot in alongside instead of replacing.
FAQ
Questions we get a lot
How does the Google Ads agent integrate with our existing tools? +
It uses Anthropic Claude Opus 4.7 (reasoning + planning), Google Ads API (read + write, scoped tokens), GA4 + GSC integration (first-party conversion data) and connects directly to your stack. You control it from Slack, your existing chat, or our custom UI — no rip-and-replace, no parallel systems to learn.
Do we own the Google Ads agent after you build it? +
Yes. We deploy in your infrastructure (your cloud, your accounts, your API keys). Once it's running you have full ownership. We offer ongoing tuning as a separate retainer if you want it, but it's not required.
How long does it take to deploy the Google Ads agent? +
Typical: 4–8 weeks from kickoff to first production action. Faster if your data is already clean; slower if we need to build integrations into legacy systems. We give a real estimate on the discovery call.
How much does the Google Ads agent cost? +
Build phase is typically $30K–$100K depending on integration complexity. Ongoing tuning + operations starts at $500/month. Pricing is per-engagement — we scope it on the first call. Book a 15-minute discovery to get a real number.
What if we already use Anthropic Claude Opus 4.7? +
Even better — the Google Ads agent is built to extend tools you already pay for, not replace them. We slot in alongside.
OTHER_AGENTS
The rest of the suite
// AGT.SEO
SEO agent
Audits your pages, watches competitor SERPs, ships briefs the moment a keyword window opens.
// AGT.COPY
Copywriter agent
Drafts landing pages, blog posts, ad copy — in your voice, with images and schema baked in.
// AGT.CODE
Code review agent
Reviews every PR. Spots the subtle stuff: race conditions, leaked secrets, type-narrowing bugs.
// AGT.SEC
Security agent
Audits your dependencies, your code, your infra — daily. Flags real risk, not noise.
READY.TO_DEPLOY
Let's get the Google Ads agent shipped.
Discovery call is 15 minutes. We'll scope your integration, your data, and what success looks like. No commitment. No slide deck.